ABOUT US
Revealing the true leader inside
Fiona White
I bring a unique blend of experience to coaching from over 25 years of working in Executive and Non-Executive roles in large corporates and the NHS.
My own leadership journey was shaped at Unilever where I qualified as a cost and management accountant, before becoming the first female Customer Director at Lever Brothers and a founder member of the Unilever/Walmart Business Unit. During this time I got to lead large teams and do some ground-breaking strategic customer relationship work with many great organisations.
I love bringing out the best in people, playing to their strengths, supporting them to take risks and being there for them if things don’t go to plan.
My fascination with people and what makes them tick is what led me into coaching.
For larger projects I work with a team of experienced coaching colleagues. Based in Warwickshire and working across the UK.

“I am seeking. I am striving.
I am in it with all my heart.”
Vincent van Gogh
Experience
“Leading does not mean you have all the answers or that you have to do it all yourself. Identifying your unique strengths and understanding how to use them as a leader is the key to unlocking your own authentic leadership style.”
I qualified as a coach in 2007 with the Institute of Leadership and have since gone on to study how positive psychology, natural resilience and mindset can impact leadership behaviours and outcomes at work. More recently I’ve studied as an Alcohol Free coach, after seeing how stress can sometimes lead to lack of self-care outside of work.
Through a supportive and open coaching approach I help people close the gap between where they are and where they want to be. Uncovering the blockages that prevent them from achieving their goals and helping them define who they are as a leader.
If you’re new to leadership I can help you work out what kind of leader you want to be, paving the way for a more fulfilling (and successful) career.
If you’re a senior leader feeling disillusioned and wondering if this is it, I can help you find the joy in your work again.
To find out more about leadership coaching for you or your teams, connect with me below or get in touch to book a discovery call.
Our coaching mission
Our purpose is to give people the confidence to become the leader they really want to be. To fully value themselves for who they are and align their leadership style with those values.

HONESTY
Challenging your beliefs in a gentle, constructive way
TRUST
Providing a safe space for open conversation and reflection
COLLABORATION
Forming a trusting relationship that supports growth
EMPATHY
Listening without judgement or attachment
HOLISTIC
Look at every aspect of the whole person
INDEPENDENCE
Helping you become more self-sufficient